Marketing and Communication Plan for Hilton Hotel - Case Study Example http://site-2035609-4301-2846.mystrikingly.com Maintaining relationship with customers is highly impossible for a firm unless it has an efficient marketing system. The marketing system should be planned and executed in such a manner that existing customers are retained and new customers are created. In this context, Hilton Hotel has approached us to prepare a report on the present marketing system and finds the possibilities of developing a new marketing and communication plan for the firm. After an analysis of the present system of marketing, promotional activities, advertisement, marketing plan and communication system, a detailed report is prepared and presented as indicated by the client. The report contains the proposed plans of promotion, advertising and communication of marketing information which are to be implemented to realize the cherished goal.Increased competition has urged all business organizations to focus their attention to existing operations with utmost care so as to ensure survival and existence in the globalised market.